GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest... See more

Generative Tech is about what will actually touch us – what you can do with AI as a partner.

Until now, software has been used to refine our initial ideas into something useful; it was responsible for the second half of the process, if you will, of going from zero to something useful. But these new generative tools help you with the first half of... See more

Generative AI combines the encoding of vast corpuses of text and images—which act as training data—and a series of machine learning algorithms to turn text prompts into incredibly creative, intelligent, and useful visual and text responses.

I would rank this among the 3 most transformative pieces of technology I've encountered in my lifetime

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Generative AI doesn't eliminate the need for human creativity but instead augments it. In industries like graphic design, film, fashion, and literature, AI tools enable creators to experiment more freely, pushing the boundaries of what is possible.