A “TikTok girlie” is internet shorthand for someone — usually a young woman — who embodies the aesthetic, trends, and culture popularized on TikTok. TikTok girlies tend to be early adopters whose influence reaches far beyond their demographic. What goes viral with them quickly reaches people who aren’t even on TikTok: older consumers,... See more

Gen Z concertgoers are standing still at events out of fear of being filmed and becoming viral memes.

Nostalgic fragrances are surging in popularity, with brands reviving vintage scents and creating new perfumes that evoke past eras. “Nostalgia isn’t just a feeling, it’s a physiological response,” said NUE Co. founder Jules Miller. Patients undergoing MRI scans report 63% less anxiety when exposed to gourmand fragrances, and research shows “scents... See more