Gen Z Trends 2025
Consumer Trends: 2025 Beauty Special
newconsumer.com
Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it be... See more
Sanford Stein • Retailing 2020 – 2030: taking a long view
Culture Next 2023: Gen Z Trends | Spotify Ads
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Unlike Gen X’ers in the 1990s and Millennials in the early 2000s, Gen Z thinks the world needs to be changed. Although their more external locus of control would seemingly promote apathy, many Gen Z’ers are angry enough to take action even if they sometimes doubt it will do any good.
Jean M. Twenge • Generations
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