Gen-Z, The Loneliness Epidemic And The Unifying Power Of Brands
Meet generation stay-at-home: ‘You don’t need to pay to go clubbing: you can sit at home and watch it on your phone’
theguardian.com
In the absence of religion and other community belonging, consumers yearn to find the brands they can use as signals for identity curation and kinship – signaling to other Glossier or Stanley cup girls that no actually, we’re the same. Brands do this signaling implicitly (owning Aesop hand soap reveals something about you - well-to-do, metropolitan... See more