Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok

To whom do you look for answers and leadership, both in thought and action? Is it your family’s rabbi? The president? More likely, it’s the Substack writer whose work you follow devoutly and share widely or the influencer offering personal and professional guidance.

Hamish McKenzie: On social media, posers are often given the most status points, and so we’re left with a misleading idea of authority; it seems the people who are loudest in their claims to be experts — the ones we hear from most on Twitter, Facebook, and YouTube — are the ones to be most wary of. When self-proclaimed experts are ultimately reveal... See more

71% of Gen Z sought information about coronavirus through independent news outlets, over government organizations.