Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok

Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more

Hamish McKenzie: On social media, posers are often given the most status points, and so we’re left with a misleading idea of authority; it seems the people who are loudest in their claims to be experts — the ones we hear from most on Twitter, Facebook, and YouTube — are the ones to be most wary of. When self-proclaimed experts are ultimately reveal... See more