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Fatigue, traditionalism, and engagement: news habits and attitudes of the Gen Z and Millennial generations - AP-NORC
apnorc.org
More than any other generation, Gen Z uses TikTok as a search engine—making social media their primary tool for researching products online.
Shopify Staff • Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify
where a teenager's TikTok can tank a stock faster than a Goldman Sachs downgrade.
Zoe Scaman • The Synthesised Strategist
A new Harvard study finds that Gen Z adults are struggling more than any other age group across 22 countries, with 18–29-year-olds reporting “unprecedented” levels of unhappiness, poor mental health, and a lack of purpose.
Ballerina Cappuccina and Pickle Martinis
The under-18s have moved on: Tik Tok. Snap. Maybe IG. They want end-to-end encryption, they don’t want to be tracked, they’re afraid of online bullying and hate speech, and they don’t like ads.