Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more

Americans 12 to 34 years old across several platforms has either leveled off or is waning, while 2019 research from Global Web Index suggests that the amount of time millennial and Gen Z audiences spend on many social platforms is either flat, declining, or not rising as greatly as it has in years’ past.

Maybe it’s because they’re getting their news on social media, but young Americans are accessing digital content less regularly : 41.5% of 18-30s now view digital news at least once a week (a decline of -7.5 points on last year), while 20.5% read digital magazine content weekly (down -10.5%).