Gen Z loves the gym. That's a big problem for gyms.

Increasingly, consumers (Gen Z’s especially) are seemingly ditching Bumble, Hinge, and Tinder in favor of apps that better cater to their preferences and behaviors. In the last 18 months or so, a new paradigm of dating apps has emerged, many of which draw upon growing behaviors around gaming, live and short-form video (Curtn, Lolly, Snack, Filter O... See more

Run clubs are now social clubs and also IRL dating apps, and new-gen running labels like Satisfy, Norda, Bandit, District Vision and countless others make fashion-forward clothing for people to run in and also to flex in at the coffee store after.

I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more