updated 22d ago
Gen Z loves the gym. That's a big problem for gyms.
- Gen Zs reject the sterile, constrained online identities encouraged by older social platforms in favor of more customized forms of online expression.
from Back to the Future: Myspace and Gen Z Digital Identity by Rex Woodbury
sari added
- Community is also a large part of keeping connected fitness machines engaging; all five companies offer Facebook groups for users to discuss their workouts and find people with similar goals or stats to digitally work out with. Live leaderboards, a feature that shows where the user ranks against other people who’ve taken the same class, can also he... See more
from The future of fitness is together but alone by Vox
sari added
- Gen Z is the queerest generation in history: It’s stunning to watch the speed with which norms are changing. Gender, masculinity, and sexuality are each becoming more fluid, more complex, more multi-faceted.
As the queer community swells in both size and vibrancy, new businesses are emerging to serve the community. Millions of people who felt overlo... See morefrom 10 Characteristics That Define Gen Z (Part I) by Rex Woodbury
Keely Adler added