Astrology is dead. Manifestation is the next Gen Z consumer goldmine. This random girl single-handedly pulled 932 million views for her business One single TT account, one format & a $222 "magic" workshop 🧵 https://t.co/xWmrKg4dor

Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more