Gen Z Are Romanticizing One Old Gen X Trend
Opinion | Why Gen Z Is Resurrecting the 1990s
nytimes.comThe Zeitgeist Is Changing. A Strange, Romantic Backlash to the Tech Era Looms
Ross Barkantheguardian.comIt makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted... See more
judy berman • Welcome to the Era of Unapologetic Bad Taste
To bolster our analysis, my research team also conducted a representative survey this year of more than 2,000 adults in the United States. We found that most Gen Z adults — 68 percent — reported feeling nostalgic for eras before their lifetime.
Opinion | Why Gen Z Is Resurrecting the 1990s
They binged Girls , snapped up digital cameras on eBay, and wore low-rise jeans with visible whale tails. Print magazines experienced a renaissance, with Gen Z driving demand for “something tangible and collectible” at a time when everything felt ephemeral. Bridget Jones creator Helen Fielding said “half the audience are Gen Zs” at her book... See more