Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch

Pro

Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the... See more

YouTube just announced that 1 billion people watch podcasts on YouTube every month, a remarkable flex. Here's the bigger picture:

1. Edison Research had already cited YouTube as the # 1 destination for podcast listening, but that's always been a US number. Over 90% of YouTube's mobile users are outside of the US, where Android dominates —this has... See more