Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more

But young people are facing a double disruption - (1) technological creative destruction in the form of AI combined with (some form of) political creative destruction in the form of the Trump administration. When I talk to young people from New York or Louisiana or Tennessee or California or DC or Indiana or Massachusetts about their futures,... See more

How younger people experience the economy, especially in the age of technology and AI and perhaps an evolving government (and changing social contracts…?)

How it's reshaping who they become.