skylines, train stations, airports) blur effects, and muted shades of green, blue, and grey.

Gen X Soft Club as a response to today’s chaos

Why now? Perhaps because overexposure to fast trends, filters, and social media perfection has caused a new kind of aesthetic fatigue . Gen X Soft Club returns as a quiet, empathetic response that speaks of intimacy and vulnerability. It’s not a trend meant to show off, but one meant to rediscover a