Brûlé describes his goal as “proximity,” which means something like, closeness to readers, readers’ closeness with each other as a community, and a closeness with the goals of brands / corporate clients, like selling more airplane tickets or promoting a tourism destination. Monocle knows its reader-community and it has also long served its content... See more

The ability to point to something and say this matters and have people engage with and trust it is in some ways the core value proposition of media. The reporters and critics dig up the content, information, or analysis and the publication, with its editorial staff, shapes and delivers it. This is true whether you’re running a print magazine or an... See more