Gary Bencivenga's Marketing Maxims
An intention is more than a conscious purpose, it’s the congruence of that purpose. It requires an alignment of all aspects of one’s self. Of conscious thought and unconscious beliefs, of capabilities and commitment, of actions when working and not.
Rick Rubin • The Creative Act: A Way of Being
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
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