Gary Bencivenga's Marketing Maxims
“Copywriting” is a misnomer. “Copyresearching” is more accurate.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Maxim #6:
Research Like an Obsessed Detective Before You Write a Word
Research Like an Obsessed Detective Before You Write a Word
Gary Bencivenga's Marketing Maxims
23 lessons from David Ogilvy:
1. Search all the parks in all your cities; you'll find no statues of committees.
2. The best ideas come as jokes. Make your thinking as funny as possible.
3. You are advertising to a moving parade, not a standing... See more