Gary Bencivenga's Marketing Maxims
“Copywriting” is a misnomer. “Copyresearching” is more accurate.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Maxim #6:
Research Like an Obsessed Detective Before You Write a Word
Research Like an Obsessed Detective Before You Write a Word
Gary Bencivenga's Marketing Maxims
Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition
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