Gartner Predicts Search Engine Volume Will Drop 25% by 2026 ...

The shift has heightened fears of a “zero-click” future, where search referral traffic—a mainstay of the web since before Google existed—vanishes from the scene.

AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing.  With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will

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I suspect billions of people will be happy to receive their answers to complicated queries directly on the search results page, uninterested in where the information comes from, so long as it’s accurate enough.

But to everyone who depended even a little bit on web search to have their business discovered, or their blog post read, or their journalism... See more

Normal “googling” will decline 10% or more

When you need an answer these days, where do you turn?

Many people go to Reddit.

Many turn to TikTok or Instagram.

Many load up their ChatGPTs and Claudes and ask the AI.