But this was just the beginning. Many in the managerial class saw the success of social media and wondered how they could use gamification for their own ends. The Chinese Communist Party was among the first to apply the principles of social media to the real world. In several towns and cities, it began trialing social credit schemes that assign

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-Great use of data and gamification to keep people engaged

You might also be aware that all this is delivered by means of “persuasive design”—an umbrella term for an armory of psychological techniques borrowed directly from the designers of casino slot machines, for the express purpose of encouraging compulsive behavior. One example among hundreds is the ubiquitous drag-down-to-refresh gesture, which keeps... See more