The Universal Playbook

Here's what gachafication looks like across industries:

Core Mechanics:

• Earn through engagement (points/tokens from platform usage)


• Spend on uncertainty (currency for randomized rewards)


• Variable value delivery (common/rare/ultra-rare tiers)

Psychological Triggers:

• FOMO amplification through limited-time rewards


• Collection

... See more

Game features are even more pervasive in the digital world. In little over a year, the Chinese shopping app Temu has exploded in popularity thanks to its “play to pay” model: as users browse deals they’re presented with puzzles to solve, roulette wheels to spin, and challenges to complete, which reward them with credit and special offers.

... See more

Once companies realized variable rewards generate more engagement than fixed rewards, the race was on to implement gacha everywhere. The system solves multiple problems: increases engagement, creates recurring revenue, and avoids gambling regulations.

Financial Services: Banking as Entertainment

• Robinhood's mystery boxes: Users earn points through

... See more