Game Design, Not Gamification, for Great Products | Andreessen Horowitz
It is much better for companies to design experiences that motivate the Right Brain Core Drives, making something in of itself fun and rewarding so users can continuously enjoy and engage in the activity.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
It is much better for companies to design experiences that motivate the Right Brain Core Drives, making something in of itself fun and rewarding so users can continuously enjoy and engage in the activity.
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards
