Performance art has the idea of something happening, something that's unplanned or unscripted or spontaneous. I think it's a really good match for the subject matter I'm dealing with because often when we interact with technology, it's coming to us through some commercial distribution mechanism. We're often not given a lot of choice in how and

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Performance art jolts excitement in the commercial luxury environment, enriching items with experiences, meaning, purpose and a commentary. It is also a riff on the blurring lines of reality (social, virtual, physical).