Examples of people doing a great job with personal brands:

• Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.


• Independent - Bri Leever: Bri’s LinkedIn is a great example for

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It’s this idea that we’re all communicating informally, but at the same time we’ve adopted a lot of the practices of public figures or like, I dunno, brands. And that is a really weird and stressful thing.