Fwd: People Are The New Brands
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Fwd: People Are The New Brands
‘There is a fundamental shift taking place in the way that brands build relationships with consumers, driven by the combined forces of social and mobile technologies.’4 The Internet has provided the perfect platform for two-way communication between individuals and brands, with instant opportunities for consumers to capture ‘real time’ experiences
... See moreCatharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Historically, the relationship between consumers and companies was more transactional and direct. You would seek out an item you needed in a store. You might be put on a mailing list and sent promotional catalogs or coupons every few months, but communication remained relatively sparse. Today, the age of passive consumerism seems to be over. The ex... See more
Vox • Brands want to be more than your friend. They want community.
Since the transition from broadcast to networked media, brands have become significantly more volatile. The internet dramatically reduced the barriers to publish, while enabling anyone to access published materials, which allowed any user to make their opinion known to any other. User ratings sites like Yelp made traditional information aggregators... See more
otherinter.net • Headless Brands
A good product is no longer enough to win a consumer's favor. Shoppers want more than just quality, often looking for products and brands that align with their personal values.
Business Insider • Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light
Brands become services. It’s no longer about manipulating consumers into buying products. The question becomes the following: How can my brand help the consumer achieve a goal? Marketing becomes less spin and more about authenticity and utility.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Brands will sell lifestyles, not just products. The most successful companies will make you feel like you’re joining a movement, not just buying stuff.