America has fallen out of love with brands and inlove with people. This is evident in every corner of American life — from politics and business to technology and media. People are the new brands.
In an attempt to distance ourselves from capitalism, we have inadvertently made ourselves into the brands.
First, some numbers: Gen Z spends an average of 109 days per year looking at a screen. Eighty percent of our waking hours are spent consuming information, up from 40% in 1980.