Fwd: Augmented Report
mail.google.com
Fwd: Augmented Report
But let’s be real, the biggest challenge every CMO faces is to get their business to adequately invest in brand. That’s where growth comes from (future demand). Not from relentless performance marketing to your existing audience, not from a splatter gun of random tactical ideas, but from building excess share of voice in your category by continuous... See more
DTSACMO: Robbie Brammall
Another source came from email analytics companies that had access to the emails—and thus receipts—of millions of consumers, and could offer market share metrics down to specific geographies and trip types.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Attitude Studio
atttd.com