Future of Social Communities

Communities look different than they did 50—even 20—years ago. They are organized around businesses and brands and providing profound opportunities for companies around the world.

The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more sust... See more