What's more Web3 presents a rich new palette to think about consumer engagement for every media company around how to incent participation, create hybrid membership / ownership structures and more broadly make interacting with content more fun for consumers. Perhaps another way to think about Web3 is as an open gaming platform for everything.... See more

One of the most significant trends in web3 is the rise of community-generated media. Fans are becoming co-creators in developing media or applications on top of a character universe, or influencing the direction of content creation. Various examples are playing out across creative verticals, ranging from fans influencing the plot progression of

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