In con­trast, when­ev­er we aim to shape some­thing new—be it a strat­e­gy, a prod­uct, a social vision, or a policy—new futures become essen­tial. Not because nov­el­ty is a virtue in itself, but because think­ing cre­ative­ly about what could be is a way to break out of inher­it­ed con­straints. It’s the dif­fer­ence between prepar­ing for what... See more