Prehistory

Streaming was really revolutionary and wonderful for a lot of people, but it was really devastating for a lot of other people because everything had to have the same economic logic as pop music.

And a lot of experimental music doesn’t follow that per play valuation logic. A lot of experimental music is about the idea, and you just need access to tha... See more

This decision-making around how to price digitally scarce music and art illuminated to me that in a commodified streaming economy, most musicians don’t have the ability to set the price of their own creative output in the first place, and may be leaving money on the table in the process.

This is reflective of a broader trend—artists want direct ownership over the relationship with their fans, and to be compensated based on how these fans interact with their music. Case in point: SoundCloud’s recent foray into ‘fan-centric’ payouts, Deezer’s continued experimentation with user-centric payout models, and the ongoing parliamentary inq... See more