Funnels Won’t Save You. Trust Networks Will
Entrepreneur Cindy Gallop on how to build a successful business:
“There is a formula for success in business, and it goes like this: You set out to find the very best talent in the marketplace, and then give them a compelling and inspirational vision of what you want them to achieve for you and the company. Then you empower them to achieve those... See more
“There is a formula for success in business, and it goes like this: You set out to find the very best talent in the marketplace, and then give them a compelling and inspirational vision of what you want them to achieve for you and the company. Then you empower them to achieve those... See more
James Clear • 3-2-1: On inspiration, how to lose, and building a successful business
Tapping your personal network is even more important if you need to “sell” your product (i.e. not going bottom-up), likely because early customers need to have a reason to trust you.
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
My partner Jana Messerschmidt asked her panel how business models of vertical networks will different from utility networks like Facebook*. The panelists argued that the benefit of a vertical network is greater trust, and that trust creates the possibility of direct monetization. Moving away from ads may also create more aligned business models for... See more