The idea that 10x’ing outbound with AI will bring CAC down is insane. Deep trust within your category will be essential to have credibility to get a meeting, let alone to sell. This will drive a huge change now only in how companies are built but in what models are viable and who builds/runs them.

Entrepreneur Cindy Gallop on how to build a successful business:

“There is a formula for success in business, and it goes like this: You set out to find the very best talent in the marketplace, and then give them a compelling and inspirational vision of what you want them to achieve for you and the company. Then you empower them to achieve those... See more

Tapping your personal network is even more important if you need to “sell” your product (i.e. not going bottom-up), likely because early customers need to have a reason to trust you.