What the internet allows us to do is to see what we have in common. This resulted in a new experience of what it means to be a person. We have multiple lenses and identities ready to be activated at any given moment. They are meaningful. Digital avatars are just as meaningful to us as other identities.

2021 was the year of profile picture (PFP) NFTs. Depending on how you value them, both CryptoPunks and Bored Ape Yacht Club have total market caps (# of NFTs * price per NFT) of around $3 billion each. More than just a disconnected network of owners, though, the humans behind the NFT PFP formed communities, online and IRL. First, they met in... See more

By changing your avatar to an NFT that you own, you are conveying your enthusiasm for that project, and in turn, the creativity, community, technology, and values that underpin it. A simple PFP change means a lot in the crypto space.