From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
springeropeninnovation-entrepreneurship.springeropen.com
Saved by Gaia Soykok
From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
Saved by Gaia Soykok
Companies whose investment processes demand quantification of market sizes and financial returns before they can enter a market get paralyzed or make serious mistakes when faced with disruptive technologies. They demand market data when none exists and make judgments based upon financial projections when neither revenues or costs can, in fact, be k
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