From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
springeropeninnovation-entrepreneurship.springeropen.com
Saved by Gaia Soykok
From market failures to market opportunities: managing innovation under asymmetric information - Journal of Innovation and Entrepreneurship
Saved by Gaia Soykok
It can be argued that most technological advances either lower costs or enable new functionality that improves problem resolution within existing markets.
It can be a rich source of technological advantage and information about potential transformations in the companies’ core businesses.
By approaching a disruptive business with the mindset that they can’t know where the market is, managers would identify what critical information about new markets is most necessary and in what sequence that information is needed.
Many organizations are used to running the business based on inadequate access to information.
These innovations can be understood as a form of systemic spread betting.