Just a moment...
The Meaning Economy has also created a new kind of customer who is drawn to brands that share and enable them to express their values. We know that how we spend our money and which causes we champion are votes for the future we want to see. We support businesses that are generous and mindful of the impact they make. We’re moving towards the formula
... See moreBernadette Jiwa • Story Driven: You don't need to compete when you know who you are
The niche is flourishing — winning even — and we’re beginning to finally find representation in our products and titles. There’s something for each of our tastes. Communities too. It’s never been easier to find your tribe. And with that, tribalism.
We’re evidently in control of our view of culture. And with that, bespoke facts and realities.
We’re evidently in control of our view of culture. And with that, bespoke facts and realities.
ZINE • Will Smith, Cultural Synchrony & A Climate Crisis
Though divisive and terrifying, the pandemic also brought out people’s softer sides. Suddenly, comfort was king. Everyone was baking or crafting. Small-batch ceramics and upcycled quilted coats soared in popularity. There was a compulsory return to the home — and a wholehearted embrace of the homemade.
The Slow Growth of Hand-Painted Clothes
as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift?
when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa
Those of us who spend our careers analyzing businesses tend to see these types of massive behavioral shifts from a business-first perspective, but what does this look like for consumers?
SparrowAdvisers • The Rule of Threes: The subscription economy from a consumer’s perspective
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more