Brand-side dynamics are changing just as quickly. Influencer agencies were once primarily execution engines. Their job was to source creators, manage logistics and deliver content. Now brands expect them to drive strategy, performance and long-term value.

That expectation is pushing agencies closer to talent platforms and deeper into data. Danielle... See more

While results of many past and present influencer marketing partnerships have been evaluated based on vanity metrics like follower counts, likes/comments, or general website traffic, in the future we’ll likely see a much stronger focus on data and metrics that paint a clear picture of ROI for each campaign. This will likely be aided by tools and... See more

Influencer marketing isn’t dead, but it is under the same pressure. Engagement is down (as The Business of Fashion has reported), consumer skepticism is up — especially among Gen Z — and feeds are saturated to the point of visual white noise. When everything looks like an ad, people don’t go searching for better influencers. They start looking for... See more