- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

We’ve sacrificed nuanced judgment for a trend report without a methodology.

We’ve sacrificed white space thinking for whatever the average is doing.

And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).

As Rick Rubin puts it,

“If you

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