From Groupthink to Responsible Disobedience

Brand Anarchy is not terrifying chaos, but instead the new order that emerges when old paradigms and playbooks crumble, giving way to unexplored creative and cultural potential. And honestly, it’s just a more fun and human way of doing things.

Q: From “Headless Brands” essay by Other Internet: “A brand lives in the minds of those who are aware of it [...] In this way, a brand operates as a consensus system, facilitating a consistent set of beliefs across people." How did this article influence how you all thought about Chaos?

A: “personalities as single points of failure,” which is appli... See more

In the face of this, organizations can become overly narrow, unable to look at the broader landscape of ideas or simply engage in a sense of play. Therefore, there is a need for organizations to create a space for more undirectedness, which involves thinking along longer time horizons and creating room for randomness and optionality.