From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
nytimes.com
From Dairy Daddies to Trash Pandas: How branding creates fans for lower-league baseball teams
Every sports story is a labor story, and this one dates back to 1965 when the fledgling Major League Baseball Players Association began to strengthen in response to the owners’ threat that they would cancel the players’ pension plan. Since then the sport has seen nine work stoppages, some $270 million in owner fines after the players proved the tea... See more
MLB’s Uniform Fiasco Is About More Than See-Through Pants
While everyone else was naming their team after animals or other fierce things, we went with a banana. The whole concept was so bizarre, so out there, and so fun, that we knew we had created something special.
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Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer: