From Brand Strategy to Brand Anarchy
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From Brand Strategy to Brand Anarchy
The most powerful brands don't just deliver solutions; they inspire us to see the world differently. These brands, on the cutting edge of culture, craft immersive experiences that meet aspirational needs and introduce new ideas about the world. They get there by creating expansive narratives that leverage a wide range of tools and mediums. (ZJ)
So where do brands fit if audiences are more interested in
Ball • Gonzo Culture Report Part 1
“Oh, as Category Design experts we specialize in helping companies like yours come up with the strategy and language that educates customers on why you are new and different. When you do this successfully, you have no competitors. You stand alone. But again, it sounds like you have your mind made up about wanting to hire a conventional branding and
... See moreNicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Since the transition from broadcast to networked media, brands have become significantly more volatile. The internet dramatically reduced the barriers to publish, while enabling anyone to access published materials, which allowed any user to make their opinion known to any other. User ratings sites like Yelp made traditional information aggregators... See more