From Brand Strategy to Brand Anarchy
withinsight.substack.com
Saved by RissaJean and
From Brand Strategy to Brand Anarchy
Cultural Singularity & The Need for Friction: The Business Case for Thinking the Inverse
Tony Wangopen.substack.com
Many hours are spent debating the following:
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with tr... See more