this is not a game. You are running a business, and you’re goal is to earn money.

It could be important because it is due tomorrow, or because it is a project for your largest and most lucrative client. Priority is an immutable quality of a particular task. It is out of your control to change its priority. Urgency, on the other hand, is more fluid.

leave the last 30-minute block of time on each day’s schedule open and unfilled.

after failing to ask for a contract to be signed, it can be easy for these clients to think less of us. Using a contract allows the client to see us for who we really are: a professional service provider.

For the least amount of friction, consider crafting a simple contract that covers the basics that all projects would require.

What kind of relationship would you like to have with that person?

Urgent items trump the prioritized ones,

Initially, the due dates that I assign to my tasks are more like “do on” dates.

lose focus