@mrb5994

2 years ago

Breakdown of the video:

+ Find a personal narrative to amplify your work. Give it a authentic identity.

+ Find a inefficiency in the industry that you are able to utilize.

+ Have a wider skillset. Do not focus on one particular aspect of the business.

+ Try to reverse-engineer garments. You will learn a lot about the construction... See more

Brand Strategy

1. Brand Story: The story of the brand.


2. Brand Purpose: The company's "Why?".


3. Brand Words: A collection of 3-4 words that define how the business should be seen.


4. Brand Values: The beliefs that the company stands for.


5. Brand Tone of Voice: How do you express the brand's personality?


6. Mission Statement: A short statement to assist in

... See more