the best software products aren’t just assemblages of functionality ,exposed by particular formal elements (links, buttons, icons, menus). Rather, they organize and shape how you think, and they create or sustain a particular lifestyle

If you try hard, you can remember a time when our tools and platforms were designed by people, for people. Operating systems were bubbly and evanescent, like nature. Apps were customizable, in every shape and size. And interfaces drew on real-life metaphors to help you understand them, integrating them effortlessly into your life.