Four implications of disruption theory for the Passion Economy

The “monetize the individual” disruption in media serves as an opportunity for business reinvention of companies who choose to recognize and react to this newly acknowledged trend forming. It’s not just about enabling and liberating talent, but more importantly about maintaining, supporting and growing that individual’s business better than they’re... See more

The solopreneur evangelists tell us that these practicalities will eventually fall into place if you just do good work. The logic of a thousand true fans also supports this view. But the leaders in the passion economy show us that it takes a certain kind of creativity, a kind of transmutable enthusiasm across genres to make these projects work beyo... See more

The differentiator for the passion economy is that you, as the consumer, are looking for a very individual service and the person who is rendering that service is very important.

Because new producers enabled by Passion Economy platforms enter the market, previous non-consumers and over-served consumers in various sectors have a wider range of choices than ever before. Consumers have the ability to choose a creator-led offering that is cheaper, more convenient, and more aligned to their preferences.

Passion Economy- any potential path of monetization where people are leveraging their individuality.