Founders and Customers: Love and Service
Some founders are not only the first-and-best sales-person, but also natural evangelists. More, they’re on a mission to educate the world about their passion. They don’t see a lack of interest as a barrier, but as an opportunity to change minds. That is a difficult, expensive, and slow path7, but it is a path, and one that could result in zealous,
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You need the love the customers and obsess about them as you talk to them. Your customers will feel that your mission is to make them successful.