Founder of Poolside FM Knows How to Make Shit Go Viral · Worklife Blog

The most compelling publications or media brands are the ones that can throw the best parties, because it shows they can mobilize an IRL group of interesting people, who are then consumers and customers and clients. (See Feed Me, The Drift, Byline / The Drunken Canal cinematic universe.) Media brands increasingly work like fashion brands: Consumers... See more

Eventually, I began coding some rough prototypes for John Michael and Stuart. At that point, we didn’t talk about how it would be a business or even how it would function on a practical, user, or human level. It was really, really utopian.Those days we asked questions like, “How does a person be their best self on the internet?” and “How do you get... See more