you think, “I don’t like it but someone else will,” you are not making art for yourself. You’ve found yourself in the business of commerce, which is fine; it just may not be art.

This combination of the internal, intangible emotional journey and the practical skill of making music, or, as Rubin describes it, the “heartwork and headwork,” is how he’s sustained his craft across genres for so many decades. He taps into something far beyond the type of music or production style, and instead connects to the artist through a firs

What you make doesn’t have to be witnessed, recorded, sold, or encased in glass for it to be a work of art.