This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more

Curation builds taste

If we don’t actively decide what we read, see or listen to, it’s decided for us. And we'll be served general slop by an algorithm that's controlled by people with extremely skewed values and ideas about what is best for us to see (hint: they want us to see ads - they want us to buy stuff) . We’re pulled along by the tides of... See more

The rise of platforms like Pinterest, Are.na, and Instagram has reshaped how creatives build ideas. Instead of digging through books, archives, or harder-to-find sources, research became as simple as a search bar. But algorithms don’t surface what’s rare, they surface what’s already popular. The same fifty pictures rise to the top, over and over... See more