Formats Unpacked: Meet Cutes LDN
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Formats Unpacked: Meet Cutes LDN
- “Are you two a couple?” - which has become a recognised catchphrase
- “Would you mind telling us the story of how you first met?”
- “X years in, what's your favourite thing about her/him?” or
variations like "What's the secret of X years together?" - the
interviewer always establishes the length of the relationship - "What are your names?" marks the en
Formats Unpacked: Meet Cutes LDN
MeetCutes NYC: “I see this format as a contemporary form of Documentary (which is my heartland) and just as effective at documenting our times as any of the more traditional doc formats. This is especially true when taken as a whole (rather than individual films), it’s a kaleidoscope of love, connection and human interaction today.”
Previously, a lot of short-form video content lacked a format. Creators were obsessed with aiming for one-off viral hits that attract large audiences. The problem is that variability is incredibly hard and without a format, the audiences are usually drive-by. Now we’re seeing well-structured ideas that are still short-form, but thanks to the format... See more
Formats Unpacked: Meet Cutes LDN
light formats