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Lined & Unlined · Form-giving
“Design translates values into tangible experiences.”
Debbie Millman • Brand Thinking and Other Noble Pursuits
Designing is not a profession but an attitude. — László Moholy-Nagy1
Alice Rawsthorn • Hello World: Where Design Meets Life
Robert Grudin elucidates this sense of design as intrinsic to the calling of humanity: “Design is the purest exercise of human skill. To add a new instrument or process to the design treasury is to engage in the force of evolving nature.”
James K. A. Smith • You Are What You Love: The Spiritual Power of Habit
Wise designers treat design like an investigation and seek out overlooked people rather than avoiding them.
Scott Berkun • How Design Makes the World
design should address a mix of what historian John Heskett summarizes as “utility and significance.”