“The choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. […] How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a

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But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I’m

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