Forget Influencers—The Future is Curators

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more

In the creator economy, the curatorial role has been replaced by algorithms, and this is a problem for several reasons. The algorithm cannot sense vibes. It doesn't understand culture. It cannot understand how a piece of creative work does or does not fit within a certain milieu. It cannot tell what is worth recommending and what is not without fir... See more

Then there’s curation theater.

Posting endless ‘favorite reads’ lists composed entirely of current bestsellers. Ticks the boxes, but doesn’t quite reveal taste. Reposting LinkedIn hot takes, adding cute hashtags but not really contributing much commentary

what I’m really mourning here is the death of independent media: opinions that aren’t created as clickbait, hot takes that aren’t manufactured for views, and recommendations that aren’t paid for—ultimately I’m looking for people I can trust.