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Forget Influencers—The Future is Curators
We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more
The Internet needs curators.
Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
Curation gives even mundane objects value by connecting them with a point of view, heritage, a subculture, or purpose that makes them stand out in the vortex of speed, superficiality, and newness.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
In the creator economy, the curatorial role has been replaced by algorithms, and this is a problem for several reasons. The algorithm cannot sense vibes. It doesn't understand culture. It cannot understand how a piece of creative work does or does not fit within a certain milieu. It cannot tell what is worth recommending and what is not without fir... See more