Forget femtech: Let's talk about why most health products default to 'mentech' | Sifted

Age Tech is an important new vertical within the tech industry

Sure, they have the watch, which measures your heart rate. But they’re leaving the majority of the possible device space to others, such as Peloton, WHOOP, and Eight Sleep. Apple doesn't want to go down the path of making health-related hardware devices. These have high fixed R&D and manufacturing costs to make them, and each device tends to only f... See more

As companies increasingly embrace automated products and services, they need to understand how those things make their customers feel about themselves. To date, however, managers and academics have usually focused on something quite different: understanding what customers think about those things.